A gentle welcome
Early messages may help new shoppers understand what a store offers without pushing too hard too soon.
Lifecycle marketing
Caring for each stage of the relationship
A shopper's relationship with a store moves through stages, from first look to long after a purchase. Each stage can be approached on its own terms.
Steady middle
Keeping in touch during quieter periods can maintain a connection that might otherwise go cold.
Respectful endings
Honoring when someone wants less contact is part of treating the whole relationship with care.
Lifecycle thinking is mostly about meeting people where they actually are.